#WhatsInaYukon Instagram Initiative
GMC presented their new, 2016 vehicle through the social activation, What’s In A Yukon wanting to highlight a group of diverse and talented individuals to bring the #whatsinayukon hashtag to life.
GMC asked us to help build awareness on social media for their new Yukon vehicle, while testing a more lifestyle-minded content approach.
We created a social content partnership tapping 10 talented photographers across key verticals to bring the Yukon to life organically, as well as deliver brand assets for GMC.
- 3.5MM Earned Media Reach
- 64k Engagements
- 45 Brand Assets